The golden era of iTunes may have passed, replaced with mobile devices streaming rather than buying music, but that didn’t stop Microsoft from announcing on Thursday that the 14-year-old Apple program is coming to its Windows Store. Microsoft dropped the news in Seattle at its annual Build developers conference, offering that iTunes should be available for PC users by the end of the year.
Microsoft said that once the app is released to the Windows Store, users of its just-revealed Windows 10 S operating system will get a “complete” iTunes experience, including Apple Music and full support for iPhone syncing. (There is currently a version of Apple Music for Android.)
The refresh is needed because the education-centric 10 S only runs software from within the Windows Store, and apps from Apple or Google are not supported on the new system. It was announced last week that Spotify will also make its way to the Windows 10 store.
While adding a robust version of iTunes to Microsoft’s new OS is a positive thing, it comes at a time when the app’s original bread-and-butter — buying/downloading digital music — is experiencing a sharp downturn. According to the latest figures from Nielsen Music, digital album sales in the U.S. were down 18.9 percent in the first quarter, and digital tracks dipped a whopping 23.8 percent.